History of Stylanda
Stylanda was founded in 2015 with a unique vision: to reintroduce classic, timeless elegance to the modern fashion world. Stylanda's founders were inspired by the sophisticated style of the old money elite, a style that harkens back to European aristocratic fashion and the American “prep” culture of the 1950s and 1960s. The founders saw an opportunity to develop a brand that is not only about clothing, but also a lifestyle that values quality, sophistication and subtlety.
From the beginning, Stylanda was designed for the customer who values style above trends. By focusing on fabrics of the highest quality and classic designs that remain elegant through the years, Stylanda has positioned itself as a brand that offers customers a sense of discreet luxury. Think materials such as cashmere, wool and fine cotton, as well as timeless designs such as classic blazers, trench coats, chinos, and understated accessories.
Brand Philosophy and Values
Stylanda focuses on the so-called “old money” aesthetic, which focuses on sophistication and simplicity. The brand believes that clothes do not need to be garish to impress, and therefore focuses on subtle luxury. This philosophy translates into understated color schemes, minimalist logos and classic cuts that remain stylish for generations. Stylanda consciously chooses not to work with seasonal collections, but rather timeless pieces that customers can wear year after year.
In addition, Stylanda is committed to sustainability and craftsmanship. The brand works closely with small-scale ateliers and fabric suppliers who have refined their craftsmanship over the years. By investing in sustainable materials and ethical production processes, Stylanda strives to create clothing that is not only sustainable in style, but also in quality.
Target Audience
Stylanda's target market is sophisticated men and women who are attracted to the exclusive “old money” style and who value quality and tradition. These are customers who build their wardrobe carefully, invest in timeless pieces, and choose clothes that represent them in the long run. Stylanda attracts customers who understand that luxury does not necessarily have to be flashy, but rather is in the details.
Collections and Feature Pieces
Stylanda's collection includes some iconic items that are characteristic of the old money style:
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Classic Blazers and Jackets: Made from luxurious fabrics such as tweed and cashmere, and cut with a timeless fit.
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Trenchcoats and Cloaks: Stylish outerwear with classic silhouettes and understated colors.
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Tailored Chinos and Pants: Perfectly fitting pants in earth tones and soft fabrics.
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Luxury Knitwear: High-quality sweaters, such as V-necks and cable sweaters, often in neutral colors and with a subtle fit.
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Discreet Accessories: Small, well-finished details such as leather belts, silk ties and felt hats, which complete the outfit without being overpowering.
Future Vision
Stylanda continues to grow with the promise of maintaining timeless elegance in the modern world. By staying true to its roots while innovating with sustainable practices, the brand strives to inspire and clothe generations to come. With future plans to enter international markets and collaborations with exclusive ateliers, Stylanda aims to further strengthen its name as the destination for the true old money lover.
With this history and future vision, Stylanda offers customers not only clothing, but a step into a sophisticated and timeless lifestyle that exudes authentic luxury.
